Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49249
Title: THE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYING
Authors: Helen, Katz
Keywords: PLANNING|RESEARCH
Issue Date: 2007
Publisher: Lawrence Erlbaum Associates, Inc
URI: http://10.6.20.12:80/handle/123456789/49249
ISBN: 0-8058-5717-6
Appears in Collections:Marketing & Management

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