Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49249
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dc.contributor.authorHelen, Katz-
dc.date.accessioned2019-02-28T10:40:01Z-
dc.date.available2019-02-28T10:40:01Z-
dc.date.issued2007-
dc.identifier.isbn0-8058-5717-6-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/49249-
dc.language.isoenen_US
dc.publisherLawrence Erlbaum Associates, Incen_US
dc.subjectPLANNING|RESEARCHen_US
dc.titleTHE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYINGen_US
dc.typeBooken_US
Appears in Collections:Marketing & Management

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