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Issue Date	Title	Author(s)
2006	The Language of Cosmetics Advertising	Helen, Ringrow
2005	Advertising as Multilingual Communication	Helen, Kelly-Holmes
2007	THE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYING	Helen, Katz
2009	Marketing Scales Handbook A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research	Gordon, C. Bruner
2012	Marketing Scales Handbook	Gordon, C. Bruner
2015	"Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis"	Gerhard, Gerhard Aust
2014	The Law and Economics of Enforcing European Consumer Law A Comparative Analysis of Package Travel and Misleading Advertising	Franziska, Weber
2012	Advertising Age The Principles of Advertising and Marketing Communication at Work	Esther, Thorson
2005	"The advertised mind groundbreaking insights into how our brains respond to advertising"	Erik du, Plessis
2009	"Marketing in Developing Countries Nigerian Advertising in a Global and Technological Economy"	Emmanuel, C. Alozie
2008	Taboo in Advertising	Elsa Simões, Lucas Freitas
2006	"Marketing Identities through Language English and Global Imagery in French Advertising"	Elizabeth, Martin
2008	New Directions in Advertising Rhetoric	Edward, F. McQuarrie
1998	Personalities and Products A HISTORICAL PERSPECTIVE ON ADVERTISING IN AMERICA	Edd, Applegate
2007	Advertising in Modern and Postmodern Times	Pamela, Odih
2009	"Globalizing Ideal Beauty How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century"	Denise, H. Sutton
2015	"A Practical Guide to Sales and Selling in the Media Business"	Susan, De Bonis
2011	"Advertising in the Age of Persuasion Building Brand America 1941–1961"	Dawn, Spring
2009	Careers in Focus Advertising and Marketing	Dawn, Spring
2016	Liking Ike Eisenhower, Advertising, and the Rise of Celebrity Politics	David, Haven Blake