Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/728
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dc.contributor.authorbloch, Olga-
dc.date.accessioned2018-09-04T12:33:12Z-
dc.date.available2018-09-04T12:33:12Z-
dc.date.issued2014-
dc.identifier.isbn978-3-658-06222-4-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/728-
dc.descriptionThe present study represents a meaningful step towards building a theory-based connection between corporate identity and crisis response strategies. The concept of corporate identity has been discussed in the context of crisis communication research, even referred to as a “reservoir of credibility” with which companies may successfully overcome public criticism (Bostdorff & Vibbert 1994, Jones & Little 2000). Despite this, no study to date has specifically applied corporate identity as a variable in analysis of crisis response strategies.-
dc.languageenen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.subjectResponse Strategiesen_US
dc.titleCorporate Identity and Crisis Response Strategiesen_US
dc.typeBooken_US
Appears in Collections:Social Work

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