Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/72634
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | K. Malhotra, Naresh | - |
dc.date.accessioned | 2019-06-14T09:17:16Z | - |
dc.date.available | 2019-06-14T09:17:16Z | - |
dc.date.issued | 2015 | - |
dc.identifier.isbn | 978-3-319-11101-8 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/72634 | - |
dc.language.iso | en | en_US |
dc.publisher | Springer Science+Business Media, LLC | en_US |
dc.subject | Marketing Science | en_US |
dc.title | Proceedings of the 1986 Academyof Marketing Science (AMS)Annual Conference | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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