Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/50059
Title: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Authors: Terence, A. Shimp
Keywords: Marketing Communications
Issue Date: 2007
Publisher: Thomson South-Western
URI: http://10.6.20.12:80/handle/123456789/50059
ISBN: 0-324-32143-0
Appears in Collections:Marketing & Management

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