Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49532
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dc.contributor.authorJohn, Philip Jones-
dc.date.accessioned2019-03-01T09:19:25Z-
dc.date.available2019-03-01T09:19:25Z-
dc.date.issued2003-
dc.identifier.isbn0-7656-0973-8-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/49532-
dc.language.isoenen_US
dc.publisherM. E. Sharpe, Incen_US
dc.subjectBranden_US
dc.titleWhat’s in a name? advertising and the concept of brandsen_US
dc.typeBooken_US
Appears in Collections:Marketing & Management

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