Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49273
Title: Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Authors: James, N. Dertouzos
Keywords: Estimation
Issue Date: 2003
Publisher: RAND
URI: http://10.6.20.12:80/handle/123456789/49273
ISBN: 0-8330-3341-7
Appears in Collections:Marketing & Management

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