Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/49266
Title: PERSUASIVE ADVERTISING Evidence-based principles
Authors: J. Scott, Armstrong
Keywords: Advertising
Issue Date: 2010
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/49266
ISBN: 978-1-349-51189-1
Appears in Collections:Marketing & Management

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