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Issue Date	Title	Author(s)
2001	"Understanding consumer decision making the means-end approach to marketing and advertising strategy"	Thomas, J.Reynolds
2004	Mixed Media Moral Distinctions in Advertising, Public Relations, and Journalism	Thomas, H. Bivins
2007	Advertising, Promotion, and Other Aspects of Integrated Marketing Communications	Terence, A. Shimp
2016	Optimization Issues in Web and Mobile Advertising Past and Future Trends	Subodha, Kumar
2005	Sport, Culture and Advertising Identities, commodities and the politics of representation	Steven, J. Jackson
2014	Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective	Stella, Bullo
2002	Advertising Theory	Shelly, Rodgers
2012	"Copywriting Successful writing for design, advertising, and marketing"	Mark, Shaw
2002	The End of Advertising As We Know It	SERGIO, ZYMAN
2004	"Madison & Vine Why the Entertainment and Advertising Industries Must Converge to Survive"	Scott, Donaton
2009	Advertising, Subjectivity and the Nineteenth-Century Novel Dickens, Balzac and the Language of the Walls	Sara, Thornton
2012	Advertising & IMC principles & practice	Sandra, Moriarty
1998	GUIDE TO ADVERTISING AND SALES PROMOTION LAW	Sallie, Spilsbury
2014	"Mobile marketing how mobile technology is revolutionizing marketing, communications, and advertising	Daniel, Rowles
2010	ADVERTISING MEDIA PLANNING	JACK, Z. SISSORS
2010	Advertising by Design GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA	ROBIN, LANDA
2008	Learning from Winners How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success	Raymond, Pettit
2016	Advances in Advertising Research The Digital, The Classic, The Subtle and The Alternative	Peeter, Verlegh
2000	Endless propaganda the advertising of public goods	PAUL, RUTHERFORD
2006	PROVEN PRINCIPLES TO COMPETE AND WIN AGAINST THE GIANTS IN ANY INDUSTRY	PAUL, . FLOWERS